Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Value Creation and Value Appropriation Capabilities in the Context of Solution Selling: An Eploratory Study
| Title | {Value Creation and Value Appropriation Capabilities in the Context of Solution Selling: An Eploratory Study} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2008 |
| Authors | Bonnemeier, S., Ihl, C., Burianek, F., & Reichwald, R. |
| Conference Name | EURAM Conference, 14.-17. Mai 2008 |
| Conference Location | Ljubljana & Bled, Slovenia |
