Customer Interaction Competence

Facing intensive global competition and individualization of customer needs, companies are forced to adapt their value creation strategies. The active management of an organization's customer interaction management, i.e. the way the company interacts with its customers, is one effective means to change value creation strategies and thereby, maintains an organization's competitive advantage.

Your thesis (German or English) deals with different facets of customer interaction competence. You will analyze processes and practices in industrial markets in a case study approach. Depending of your type of thesis the empirical data will be provided or the data collection will be part of your thesis.