X-Mas Gift by Springer: New wi1 Article on Diffusion Models for Spreading Innovations


Diffusion models can be used to describe a large variety of phenomena in many fields of research, including thermodynamics, bacteriology, linguistics and archaeology, but also innovation management. The latest publication of wi1 member Albrecht Fritzsche investigates how the models used to study innovation correspond with the approaches in other disciplines. Although nomenclature is sometimes quite different, the mathematical foundations of the diffusion models are similar to those used in ...


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