Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Satisfaction of customer co-designers: process vs. product satisfaction
| Title | {Satisfaction of customer co-designers: process vs. product satisfaction} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2005 |
| Authors | Reichwald, R., Müller, M., Ihl, C., & Piller, F. |
| Conference Name | 34th EMAC Conference: Rejuvenating Marketing: contamination, innovation, integration, 24.-27. Mai 2005 |
| Conference Location | Mailand, Italy |
