Found 11 results
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07. Book Chapters
Agarwal, N., & Brem A. (In Press).  Frugal and reverse - insights from a German MNC in India and China. Dr. John Ettlie on Globalization of R&D including near-shoring and re-shoring of R&D..
04. Conference Papers
Agarwal, N., Grottke M., & Brem A. (2015).  Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. Proceedings of the 22nd Innovation and Product Development Conference Proceedings.
Agarwal, N., Grottke M., & Brem A. (2014).  A Unified Innovation Approach To Emerging Markets: Imperatives To Play And Win The Game. 21st International Product Development Management Conference Proceedings: Innovation through engineering, business & design.
Agarwal, N., & Brem A. (2012).  Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China. Proceedings of the 2012 18th International Conference on Engineering, Technology and Innovation, B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.).