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04. Conference Papers
Piller, F. T., Schaller C., & Möslein K. M. (2003).  Four Modes of Collaboration in Individualization Based CRM. (Depperu, D., Ed.).3rd Annual European Academy of Management (EURAM) Conference 2003.
Piller, F. T., Koch M., Möslein K. M., & Schubert P. (2003).  Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design. (Depperu, D., Ed.).European Academy of Management (EURAM) Annual Conference 2003.  (62.53 KB)