Found 11 results
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Reichwald, R., Müller M., & Piller F. (2005).  Management von Kundeninteraktion als Erfolgsfaktor. (Reichwald, R., Ed.).
Reichwald, R., Piller F., & Müller M. (2004).  A multi-channel customer interaction platform for mass customization – Concept and empirical investigation. Fourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004.
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Reichwald, R., Müller M., & Piller F. (2006).  The Relationship of Quality, Customer Satisfaction and Involvement in the Context of Mass Customization Offerings. Joint Conference International Mass Customization Meeting 2006 (IMCM´06): "Customer Interaction and Customer Integration" & International Conference on Economic, Technical and Organisational Aspects of Product Configuration Systems (PETO´06), "How to Bu.
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Reichwald, R., Müller M., Ihl C., & Piller F. (2005).  Satisfaction of customer co-designers: process vs. product satisfaction. 34th EMAC Conference: Rejuvenating Marketing: contamination, innovation, integration, 24.-27. Mai 2005.
Reichwald, R., Müller M., Ihl C., & Piller F. (2005).  Satisfaction of customer co-designers: the influence of process and product. Responsible Management in an Uncertain World, 4.-7. Mai 2005.
Reichwald, R., Müller M., Piller F., & Ihl C. (2005).  Satisfaction with mass customization: the mediating role of the co-design process. 3rd World Congress on Mass Customization and Personalization, 18.-21. September 2005.