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Reichwald, R., Piller F., & Stotko C. (2002).  Leveraging customer interaction to improve the bottom line of Mass Customization concepts in the field of complex consumer goods. Third International NAISO Symposium on Engineering of Intelligent Systems, EIS 2002, 24.-27. September 2002.
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Reichwald, R., Piller F., & Stotko C. (2003).  Prozessoptimierung durch Mass Customization im Electronic Business. (Kersten, W., Ed.).E-Collaboration. Prozessoptimierung in der Wertschöpfungskette. S. 85––109.