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Rau, C., Zbiek A., & Jonas J. M. (2017).  Creating Competitive Advantage from Services. Journal of Research-Technology Management. 60(3), 48-56.
Rau, C., Jonas J. M., & Schweitzer F. (2016).  Open Service Prototyping. Open Tourism. pp 371-381.
Möslein, K. M., Neyer A-K., & Rau C. (2012).  Rumpelstiltskin is a thing of the past: Innovation Practices for creating service innovations. Methods in Service Innovations: Current Trends and Future Perspectives. 51-54.