Found 13 results
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Grafmüller, L., & Habicht H. (2016).  The value of mass-customized products. Exploring its peculiarities for business customers. 7th International Conference on Mass Customization and Personalization in Central Europe.
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Mosig, T., Grafmüller L., & Lehmann C. (2017).  Identifying business model patterns of B2B mass customizers: The case of German textile SMEs. International Journal of Industrial Engineering and Management. 8(3), 99-110.
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Grafmüller, L., & Rein H. (2018).  How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context. 8th International Conference on Mass Customization and Personalization - Community of Europe.
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Grafmüller, L., & Möslein K. M. (2016).  Customer Co-Creation – Wie aus Kundenwünschen interaktiv ein Produktdesign entsteht. (Jung, H. H., & Kraft P., Ed.).Digital Vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services. 57 - 70.
Grafmüller, L., & Habicht H. (2016).  Current Challenges for Mass Customization on B2B Markets. (Bellemare, J.., Carrier S.., Nielsen K.., & Piller F. T., Ed.).Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization and Co-Creation 2015, Montreal, Canada.. p. 269-279.