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Piller, F., Walcher D., & Reichwald R. (2005).  Development and Evaluation of an Open Innovation Tool in the Sports Goods Industry. 5th Annual Conference of the European Academy of Management (EURAM), 4.-7. Mai 2005.
Piller, F., Schaller C., & Reichwald R. (2002).  Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM. 10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002.
Piller, F., Möslein K. M., & Reichwald R. (2002).  Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet. International NAISO conference on Information Science Innovations, ISI 2001, 17.-21. März 2002.
Piller, F., & Reichwald R. (2002).  Mass-Customization-Konzepte im E-Business. (Weiber, R., Ed.).Handbuch Electronic Business. S. 259––382.
Piller, F., Berger C., Möslein K. M., & Reichwald R. (2003).  Co-Designing the Customer Interface: Learning from Exploratory Research. Working Paper of the Dept. of General and Industrial Management.
Piller, F., Schaller C., & Reichwald R. (2003).  Building customer loyalty with collaboration nets - four models of individualization based CCRM. (Kracklauer, A. H., Mills D. Q., & Seifert D., Ed.).Collaborative Customer Relationship Management, Taking CRM to the Next Level. S. 133––154.
Piller, F., Meier R., & Reichwald R. (2002).  eService Customization - Strategien zur effizienten Individualisierung von Dienstleistungen. (Bruhn, M., & Stauss B., Ed.).Electronic Services. Dienstleistungsmanagement Jahrbuch 2002. S. 225––241.