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Comberg, C., & Velamuri V. K. (2015).   The introduction of a competing business model: The case of eBay. International Journal of Technology Management.
Comberg, C., Seith F., German A., & Velamuri V. K. (2014).  Pivots in startups: Factors influencing business model innovation in startups. The XXV ISPIM Conference – Innovation for Sustainable Economy & Society.
Comberg, C., Schneckenberg D., & Velamuri V. K. (2015).  The design logic for business model innovation in sharing economies. The XXVI ISPIM Conference – Shaping The Frontiers of Innovation Management.