Found 12 results
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Piller, F. T., Möslein K. M., & Stotko C M. (2004).  Does mass customisation pay? An economic approach to evaluate customer integration. International Journal of Production Planning and Control (IJPPC). 15, 435-444. (158.47 KB)
Piller, F. T., & Möslein K. M. (2002).  Are we practicing what we preach? - Strategic Perspectives for the Management Education Industry. 2nd Annual Conference of the European Academy of Management (EURAM) 2002.  (191.96 KB)
Piller, F. T., & Möslein K. M. (2004).  Co-innovation with Customers: Open Innovation at Adidas Salomon. 24th Annual International Conference of the Strategic Management Society 2004.
Piller, F. T., Koch M., Möslein K. M., & Schubert P. (2005).  Communities for Co-Design: Customer Collaboration as an Enabler of Mass Customization. Annual Meeting of the Academy of Management 2005 (Track: Organizational Communication and Information Systems).  (154.18 KB)
Piller, F. T., Frank T., & Möslein K. M. (2002).  Economies of Interaction and Economies of Relationship: Value drivers in a customer centric economy. ANZAM/IFSAM VIth world congress 2002.  (174.51 KB)
Piller, F. T., Schaller C., & Möslein K. M. (2003).  Four Modes of Collaboration in Individualization Based CRM. (Depperu, D., Ed.).3rd Annual European Academy of Management (EURAM) Conference 2003.
Piller, F. T., & Möslein K. M. (2002).  From economies of scale towards economies of customer interaction: value creation in mass customization based electronic commerce. 15th Bled Electronic Commerce Conference.  (85.37 KB)
Piller, F. T., Schubert P., Koch M., & Möslein K. M. (2004).  From mass customization to collaborative customer co-design. (Reponen, T., Ed.).European Conference on Information Systems (ECIS) 2004.
Piller, F. T., Koch M., Möslein K. M., & Schubert P. (2003).  Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design. (Depperu, D., Ed.).European Academy of Management (EURAM) Annual Conference 2003.  (62.53 KB)
Piller, F. T., & Möslein K. M. (2002).  Overcoming the efficiency paradox: Competitive strategies for the management education industry. 22nd Annual International Conference of the Strategic Management Society (SMS) 2002.  (55.32 KB)
Piller, F. T. (2006).  Mass Customization: Ein wettbewerbsstrategisches Konzept im Informationszeitalter. (Picot, A., Reichwald R., Franck E., & Möslein K. M., Ed.).Markets and Organisations.
Piller, F. T., Schubert P., Koch M., & Möslein K. M. (2005).  Overcoming mass confusion: collaborative customer co-design in online communities. Journal of Computer Mediated Communication (JCMC). 10(4), 96-131.