Overcoming mass confusion: collaborative customer co-design in online communities.
Journal of Computer Mediated Communication (JCMC). 10(4), 96-131.
(2005). Communities for Co-Design: Customer Collaboration as an Enabler of Mass Customization.
Annual Meeting of the Academy of Management 2005 (Track: Organizational Communication and Information Systems).
(154.18 KB)
(2005). 
From mass customization to collaborative customer co-design.
(Reponen, T., Ed.).European Conference on Information Systems (ECIS) 2004.
(2004). Identities Management: An Approach to Overcome Basic Barriers in E-Commerce and Collaboration Applications.
4th Annual Conference of the European Academy of Management (EURAM) 2004.
(23.45 KB)
(2004). 
Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design.
(Depperu, D., Ed.).European Academy of Management (EURAM) Annual Conference 2003.
(62.53 KB)
(2003). 
Communities and Personalization for Individual Products.
British Academy of Management Annual Conference (BAM) 2002.
(30.41 KB)
(2002). 