Found 12 results
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08. Conference Presentations, Tracks and Workshops
Grafmüller, L. (2017).  Value co-creation of complex, customized offerings: Prototyping a B2B toolkit to capture customers’ preferences upfront. The 2017 World Mass Customization & Personalization Conference. Aachen, Germany..
07. Book Chapters
Grafmüller, L., Rass M., & Möslein K. M. (2017).  Die Genossenschaftsbank im Web 2.0. (Voigt, K-I., Ed.).Die digitale Genossenschaftsbank. Strategische Herausforderungen und Implementierung. 9-21.
Grafmüller, L., & Möslein K. M. (2016).  Customer Co-Creation – Wie aus Kundenwünschen interaktiv ein Produktdesign entsteht. (Jung, H. H., & Kraft P., Ed.).Digital Vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services. 57 - 70.
Grafmüller, L., & Habicht H. (2016).  Current Challenges for Mass Customization on B2B Markets. (Bellemare, J.., Carrier S.., Nielsen K.., & Piller F. T., Ed.).Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization and Co-Creation 2015, Montreal, Canada.. p. 269-279.
03. Journal Papers
Mosig, T., Grafmüller L., & Lehmann C. (2017).  Identifying business model patterns of B2B mass customizers: The case of German textile SMEs. International Journal of Industrial Engineering and Management. 8(3), 99-110.