TitleOpen Innovation in der B-to-B Kommunikation
Publication Type07. Book Chapters
Year of Publication2012
AuthorsBartl, M., & Jonas J. M.
Book TitleBusiness-to-Business-Kommunikation - Neue Entwicklungen im B-to-B Marketing
Series TitleTechnological Economics
Volume57
Chapter4.5
Edition2
PublisherErich Schmidt Verlag GmbH & Co.KG
CityBerlin