Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Hybrid value creation as innovation strategy
| Title | Hybrid value creation as innovation strategy |
| Publication Type | 07. Book Chapters |
| Year of Publication | 2009 |
| Authors | Möslein, K. M., & Velamuri, V. K. |
| Secondary Authors | Fisch, J. H., & Roß, J. M. |
| Book Title | Fallstudien zum Innovationsmanagement |
| Pagination | 485–500 |
| Publisher | Gabler |
| City | Wiesbaden, Germany |
| ISBN Number | 978-3834910479 |
