Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Four Modes of Collaboration in Individualization Based CRM
| Title | Four Modes of Collaboration in Individualization Based CRM |
| Publication Type | 04. Conference Papers |
| Year of Publication | 2003 |
| Authors | Piller, F. T., Schaller, C., & Möslein, K. M. |
| Secondary Authors | Depperu, D. |
| Conference Name | 3rd Annual European Academy of Management (EURAM) Conference 2003 |
| Series Title | Proceedings of the 3rd Annual EURAM Conference "Managing Through Variety: The European Style?" |
| Conference Location | Milan, Italy |
