Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Does mass customisation pay? An economic approach to evaluate customer integration
| Title | Does mass customisation pay? An economic approach to evaluate customer integration |
| Publication Type | 03. Journal Papers |
| Year of Publication | 2004 |
| Authors | Piller, F. T., Möslein, K. M., & Stotko, C. M. |
| Journal | International Journal of Production Planning and Control (IJPPC) |
| Volume | 15 |
| Issue | 4 |
| Pagination | 435-444 |
| Attachment | Size |
|---|---|
| Piller_Moeslein_Stotko_PPC_2004_Does_Mass_Customization_Pay.pdf | 158.47 KB |