Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Data Mining Applications in Controlling and Marketing: Methods and Results
| Title | {Data Mining Applications in Controlling and Marketing: Methods and Results} |
| Publication Type | 06. Project Reports |
| Year of Publication | 1996 |
| Authors | Mertens, P., Bissantz, N., & Küppers, B. |
| Secondary Authors | Wolf, M., & Reimer, U. |
