TitleCurrent Challenges for Mass Customization on B2B Markets
Publication Type07. Book Chapters
Year of Publication2016
AuthorsGrafmüller, L., & Habicht H.
EditorBellemare, J.., Carrier S.., Nielsen K.., & Piller F. T.
Book TitleManaging Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization and Co-Creation 2015, Montreal, Canada.
Paginationp. 269-279
PublisherSpringer Proceedings in Business and Economics.
ISBN Number978-3-319-29056-0
Other Numbersp. 269-279
DOI10.1007/978-3-319-29058-4