TitleCollaboration in CRM - potentials and challenges of an individualization based approach
Publication Type07. Book Chapters
Year of Publication2003
AuthorsSchaller, C., Piller F., & Reichwald R.
EditorKracklauer, A., Mills Q., & Seifert D.
Book TitleCollaborative Customer Relationship Management. Taking CRM to the Next Level
PaginationS. 109––132
CityBerlin