TitleBuilding customer loyalty with collaboration nets - four models of individualization based CCRM
Publication Type07. Book Chapters
Year of Publication2003
AuthorsPiller, F., Schaller C., & Reichwald R.
EditorKracklauer, A. H., Mills D. Q., & Seifert D.
Book TitleCollaborative Customer Relationship Management, Taking CRM to the Next Level
PaginationS. 133––154
CityNew York, Berlin