A multi-channel customer interaction platform for mass customization – Concept and empirical investigation

Title	{A multi-channel customer interaction platform for mass customization – Concept and empirical investigation}
Publication Type	02. Edited Books and Volumes
Year of Publication	2004
Authors	Reichwald, R., Piller, F., & Müller, M.
Conference Name	Fourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004
Conference Location	Funchal, Madeira