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Innovation - Exploiting Synergy Potentials between Innovational Relationship Marketing and Relational Innovation Management

Title{Innovation - Exploiting Synergy Potentials between Innovational Relationship Marketing and Relational Innovation Management}
Publication Type02. Edited Books and Volumes
Year of Publication2003
AuthorsSchaller, C., Ihl, C., Piller, F., & Reichwald, R.
Conference Name11th International Colloquium in Relationship Marketing, ICRM 2003, 14.-17. September 2003
Conference LocationCheltenham, UK