Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
The influence of customer Integration competence on customer satisfaction with mass customization offerings
| Title | {The influence of customer Integration competence on customer satisfaction with mass customization offerings} |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | Forthcoming |
| Authors | Müller, M., Reichwald, R., & Piller, F. |
| Conference Name | 4th World Congress on Mass Customization and Personalization, 7.-9. Oktober 2007 |
| Conference Location | Boston, USA |
