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Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM

Title{Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM}
Publication Type02. Edited Books and Volumes
Year of Publication2002
AuthorsPiller, F., Schaller, C., & Reichwald, R.
Conference Name10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002
Conference LocationKaiserslautern, Germany