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Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases

Title{Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases}
Publication Type02. Edited Books and Volumes
Year of Publication2003
AuthorsReichwald, R., & Walcher, D.
Conference Name2nd World Congress on Mass Customization and Personalization, MCPC 2003, 6-8. Oktober 2003
Conference LocationMünchen, Germany