Contact
Universität Erlangen-Nürnberg
Lehrstuhl für BWL,
insb. Wirtschaftsinformatik I
Prof. Dr. Kathrin M. Möslein
Lange Gasse 20
90403 Nürnberg
Tel: +49 (0) 911 5302-284
Fax: +49 (0) 911 5302-155
Building customer loyalty with collaboration nets - four models of individualization based CCRM
| Title | {Building customer loyalty with collaboration nets - four models of individualization based CCRM} |
| Publication Type | 07. Book Chapters |
| Year of Publication | 2003 |
| Authors | Piller, F., Schaller, C., & Reichwald, R. |
| Secondary Authors | Kracklauer, A. H., Mills, D. Q., & Seifert, D. |
| Book Title | Collaborative Customer Relationship Management, Taking CRM to the Next Level |
| Pagination | S. 133––154 |
| City | New York, Berlin |
